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Safety / Guide 05

AI Data Privacy: What Not to Paste Into AI Tools

Most AI privacy problems start with a well-meaning copy and paste. Decide what goes in before you open the chat window.

  • Level: Everyone
  • Read: About 9 minutes
  • Includes: Paste-or-not quiz

Sheet 05 / Data tiers

Four Tiers of Business Information

Sort information into one of four tiers before it goes near an AI tool. Hover or tap a tier to see what belongs there and what to do with it.

Tier 01 / Green

Public

Already on your website, menu, brochure or public listings. Prices you advertise, opening hours, product descriptions. Generally fine to paste.

Tier 02 / Yellow

Internal

Not secret but not public: draft plans, internal processes, general sales trends without names. Paste only into an approved tool and account.

Tier 03 / Orange

Confidential

Customer and staff details, contracts, supplier pricing, anything under an NDA. Replace with placeholders, or keep out unless your plan and policy clearly allow it.

Tier 04 / Red

Restricted

Passwords, keys, bank and card numbers, government ID numbers, health records. Never paste these into a general AI tool. No exceptions.

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Tiers
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Revision
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Default
When unsure: tier 03
Public / Internal / Confidential / RestrictedSort before you paste

AI data privacy at work comes down to one habit: pause before you paste, and ask which tier the information belongs to.

This guide explains what not to paste into AI tools, why, and how to still get the help you need using placeholders. It is general education, not legal advice. Privacy rules vary by location and industry, and AI vendors change their data terms, so confirm the details for your own business and your own plan.

Why It Matters

When you paste text into an online AI tool, you are sending it to a third-party company. What happens next depends on that company's terms and your settings: how long it is kept, who at the vendor can see it, and whether it may be used to improve their models. Business plans often promise more protection than free consumer plans, but you only get the protection of the plan you are actually logged into.

There is also a quieter risk. Information you paste may end up inside a draft that gets forwarded, saved or shared further than you intended. The safest information is the information you never put in.

The two-second test

Would you be comfortable if this exact text were emailed to a stranger at another company? If not, it doesn't go in as written.

Never Paste These

  • Passwords, API keys, recovery codes and login links. Rotate any credential you've pasted by mistake.
  • Bank, card and payment details, including partial card numbers combined with names.
  • Government ID numbers such as tax or social security numbers.
  • Health information about customers or staff.
  • Staff records: pay, performance reviews, disciplinary notes, home addresses.
  • Anything covered by a confidentiality agreement with a client or supplier.

Paste or Not? Test Your Instincts

Six everyday situations. Choose what you'd do; each answer explains the reasoning. It runs entirely in your browser.

Paste or not?

  • Your published menu, to rewrite descriptions

  • An angry customer email you want help replying to

  • The admin password, so it can explain a settings page

  • Your customer list, to remove duplicates

  • An employee's medical note, to draft a leave letter

  • A supplier contract under NDA, to summarise

The NDA case is a judgment call. Some business plans and policies permit confidential documents; many agreements don't. When in doubt, treat it as tier three and keep it out.

Use Placeholders, Keep the Help

You rarely need real details to get a good draft. Replace them with obvious placeholders, get the draft, then fill the real details back in yourself.

Placeholder prompt
Help me reply to this customer complaint. I've replaced personal details with placeholders; keep them as-is in your draft.

"Hi, I'm [CUSTOMER]. My order [ORDER] arrived on [DATE] with two broken plates. This is the second time. I want a refund."

Our policy: replacement or refund for items damaged in transit, customer chooses.
Tone: sincere, brief, no excuses. Under 120 words.
!

The messy middle: details that identify anyway

A placeholder for the name isn't enough if the message says "the only vegan bakery on Main Street ordered forty cakes for the mayor's retirement". Unusual combinations identify people as surely as names. Strip context the assistant doesn't need.

Check Your Plan and Settings

Question to answerWhere to look
Is my data used to train models?The vendor's privacy policy and data settings for your plan
How long are chats kept?Data retention section of the terms or help centre
Who on my team can see shared chats?Workspace or team admin settings
Am I on a personal or business account?Account page; look before every sensitive task

Features and terms change often; check the vendor's current documentation rather than a blog post from last year, including this one.

Write a One-Page Policy

If more than one person uses AI tools in your business, write it down. A single page covering approved tools, the four tiers above, who signs off AI-drafted content, and who to ask when unsure prevents most problems. Pair it with the sign-off habit in how to check AI output for errors.

The Bottom Line

Bottom line

Sort before you paste: public goes in, internal goes into approved tools, confidential gets placeholders, restricted never goes in at all.

  • Know which plan you are logged into.
  • Placeholders keep the help without the risk.
  • Write a one-page policy if anyone else uses AI.

Independent guide. Product names, features and data terms change often; check each vendor's current documentation before you rely on a feature. Nothing here is legal, security or professional advice.

Common questions

AI Privacy Questions

Type a word to filter the questions.

01Do AI companies train their models on what I type?

It depends on the product, the plan and your settings, and policies change. Some consumer plans may use conversations to improve models unless you opt out; many business plans state they do not. Read the vendor's current privacy policy and data terms for the exact plan you use, and check your settings.

02Is it safe if I delete the chat afterwards?

Deleting a chat removes it from your view, but the vendor's retention rules decide what happens on their side. Treat anything you paste as something you may not be able to take back, and decide before you paste rather than after.

03Can I paste customer emails if I remove the name?

Removing the name helps, but details such as an address, order number, phone number or an unusual situation can still identify someone. Replace every identifying detail with a placeholder such as [CUSTOMER] or [ORDER], and only paste the part of the message the assistant needs.

04Do privacy laws apply to my use of AI?

Privacy and data protection laws can apply to how you handle customer and staff information, including when you send it to a third-party service. The rules depend on where you and your customers are and on your sector. This page is general education; ask a qualified adviser about your obligations.

05What should a simple company AI policy say?

At minimum: which tools are approved, which plan or account to use, what information may never be entered, who approves AI-drafted content before it goes out, and who to ask when unsure. One page is enough to start.

Writing an AI policy?

Get Help Setting Your Team's AI Rules

Tell us roughly how your team uses AI today and what worries you. Please leave out any confidential details. We will read it and suggest where to start.

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